badboyboards rebrand
brief
Without altering logo or brand font, create more cohesive and engaging branding for badboyboards
-
-
-
Description text goes here
-
preexisting branding
These elements were to remain the same
logo
font • microsoft sans
Initial branding was almost entirely black and white. Microsoft Sans did not offer any variations.
identity development
Amplifying preexisting branding by introducing brand colors and tweaking the font
logo Refresh
Enhanced logo so it would better fit in squared and circular shapes and look more cohesive.
font • acumin light & bold
Changed font to the most similar font possible that offered light and bold variations to amplify design possibilities.
colors
#F8EEE6
#B86542
#B0422B
#D69649
#E1AC76
#84714F
#7B3D42
#431728
#32292F
#4F2D21
Brand colors sampled from woods used by badboyboards to create a continuity between the product and the branding
packaging
board wraps
Wraps are used to identify the board
old wrap
new wraps
Each board has a wrap that uniquely fits it. This simplifies the packaging and shopping process.
